Essential Online Tools To Help You Grow Your Business
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Whether you are a new startup or an established business, you are undoubtedly harnessing the power of the Internet to operate, manage and market your business. There are many things that can contribute to business growth, but, more often than not, what tools businesses use can make a significant difference to the bottom line. To grow your business (without going nuts), you need tools and software to support you as you scale. Embracing online tools can allow your company to improve its workflow, increase productivity and become a more resourceful business overall.
Google analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. The best way to know your audience is through your traffic stats and this is exactly what Google Analytics provide for FREE. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.There are plenty of stats softwares and plugins, but we believe that Google Analytics is a must have for every blog.Google Analytics is now the most widely used web analytics service on the Internet.
Google trends
Savvy marketers know that it’s not just about how, when, and where people search. It’s about the deeper insights that only related searches can reveal. Google Trends is a powerful tool for storytelling because it can allow us to explore the magnitude of different moments and how people react to those moments. We can look back and compare different terms against each other, like how different sports have ranked since 2004. We also can take the total searches for an event to help understand its sheer magnitude.
Hotjar
Hotjar is a new and easy way to truly understand your web and mobile site visitors. Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter. Improving the performance and experience of your website starts with understanding what your visitors want and what's preventing them from achieving it.
Google Web Designer
Google Web Designer gives you the power to create beautiful, engaging HTML5 content. Use animation and interactive elements to bring your creative vision to life, and enjoy seamless integration with other Google products, like Google Drive, DoubleClick Studio, and AdWords.
Disqus
Disqus is a networked community platform used by hundreds of thousands of sites all over the web. With Disqus, your website gains a feature-rich comment system complete with social network integration, advanced administration and moderation options, and other extensive community functions.
AI-powered bots and conversational interfaces
Using tools like Letsclap, online businesses will be able to connect with their customers via messaging apps like WhatsApp, Facebook Messenger or WeChat, providing customized customer support and commerce. Any brand can build a Facebook bot now without any coding knowledge. Integrations with tools like Botsify or Chatfuel make the setup process so simple that it’s becoming unusual not to use a customized bot.
Mailchimp
Advertising to grow your business can often feel like you're throwing money into a black hole. MailChimp gives you the power to see what’s working and the confidence to grow your own way. Email providers like Gmail, Hotmail, and Outlook, however, are designed for one person to send one email to just a couple people at once--not a whole list of fans. MailChimp also provides thorough analytics that allow you to see how many subscribers have opened your email, which links were clicked the most frequently, how many people unsubscribed after receiving your email, and even how your response compares to the industry average.
Zendesk
Zendesk Chat is the fastest way to engage your customers with live chat software. Chat creates a personal connection with customers looking for support. It’s a fast and effective way to offer help—without interrupting their browsing flow. Live chat lets agents handle multiple chats at once, so the wait time is reduced and customers have a better experience.
Capsule CRM
CRM stands for ‘customer relationship management’, and a CRM tool like Capsule is a piece of software that allows you to keep track of and manage the business relationships between your organisation and your leads and clients. Typically, a CRM solution will allow you to:
- Capture, organise and analyse leads
- Track communication with leads and clients
- Allocate tasks to your team
- Manage your ‘sales pipeline’ (i.e., identify leads and track how the process of converting them to a client is going)
- Deal with customer enquiries via a support ticketing system
As with databases, don’t use Excel for your accounts – try a cloud-based solution like Xero instead, which talks to your bank account, allows you to raise invoices and produces fancy reports at the click of a button. And crucially, it can make preparing a tax return significantly easier.
Marketing is an important part of any business, and email is a great way to reach current and new customers. GetResponse is an email marketing program with an autoresponder and a landing page. Getresponse allow you to capture email addresses, host a large mailing list online, send beautiful HTML e-newsletters and track results easily.
Todoist
Todoist is a simple but effective app for managing, as the name suggests, your to-do list. It works across devices and is available as Chrome extension too, meaning your uncompleted tasks are always following you around
Scannable
Scannable is a must-have app for anybody who needs to scan or photocopy stuff. You just hover your phone above a document and it gets scanned quickly onto your device. You can then email it, save it to Evernote or plonk it in a cloud storage system like Dropbox or Google Drive.
Hootsuite
You can use it to manage all your social media accounts in one place; schedule messages across your profiles; measure your social media campaign performance and assign tasks to your team messages to ensure that all messages generated by your social media activity get answered.