Maximizing Google AdWords
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About automated bidding
Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. Types of automated bid strategies:
Increase site visits: Maximize Clicks automatically sets your bids to help get as many clicks as possible within your budget. You can set up custom ad scheduling to show your ads on certain days or during specific times, and use the “maximize clicks” strategy to focus on increasing clicks during those days and times.
Increase visibility on the first page of Google search results or in the top positions: Target Search Page Location automatically sets your bids to help increase the chances that your ads appear at the top of the page or on the first page of search results. The Target search page location bid strategy doesn't guarantee placement on the top of the page, or ad position on the first page of search results. These estimates and the bid strategy will typically attempt to achieve your target location, but final placement is ultimately determined by the outcome of the ad auction, which is influenced by advertiser competition and Quality Score.
Get more visibility over other domains: Target outranking share is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain. When your ad outranks another ad, it’s displayed above the other domain's ad on Google Search results pages or shows when the other ad does not. It’s important to understand that this strategy doesn’t necessarily improve your overall ad rank; it only works to help you improve your rank in comparison to another domain’s ads. The Target outranking share bid strategy will typically attempt to achieve your desired outranking share, but final placement is ultimately determined by the outcome of the ad auction, which is influenced by advertiser competition and Quality Score. Also note that Target outranking share only modifies your bids. It won’t enter you into auctions that you wouldn’t normally be participating in. Tip: You can use the auction insights report to view the domains whose ads most frequently participate in the ad auction with your ads.
Get more conversions with your target CPA: Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it's eligible to appear. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy.Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it's eligible to appear. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy. Some conversions may cost more than your target and some may cost less, but altogether AdWords will try to keep your cost per conversion equal to the target CPA you set. For example, if you choose a target CPA of $10, AdWords will automatically set your CPC bids to try to get you as many conversions at $10 on average.
Improve your keywords for the Search Network
Try replacing a single-word keyword with terms or phrases: Use keywords of two to three words that potential customers are likely to use to describe your product or service. In some cases, this means you'll want to make keywords that are too general more specific.
Double click to change this paragraph text. This is not a Lorem Ipsum text, but we still want to keep it long, blah-blah-blah, is it long yet? Oh it's enough, double click to edit :)