Create an eCommerce Website
Everything you need to know about starting an online store.
Decide what to sell
It’s true that deciding what products to sell can be rather difficult, as there are literally millions of options to choose from. Not only that, you need to ensure there’s a market for your products and that you can actually make money from selling them. Even more, the products you sell are a prime factor in shaping other details that impact your online business. For example, if you decide to sell refrigerators, how will you ship this massive item across the country? Or, if you’re selling wine, what legal restrictions do you face when selling to different states and geographies? Are there any additional taxes that need to be paid?
Picking Products to Sell Online
The key to finding your niche is to aim for that seemingly elusive combination of demand and market fit while staying true to the personal stamp you can put on whatever you decide to sell. Instead of casually picking products that you find interesting, consider the factors: Who is your target market? Is there a demand for these products? What are your associated costs and pricing?
Identify your target market
Now that you know what you’re selling, it’s time to figure out who will be buying your products. Target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.
Ecommerce Market Research
This is a key point that can often make the difference between a successful mogul and a struggling hobbyist: even if your products are driven by your unique expertise and passion, you will not always be selling the products that you love. Instead, you’ll be relying on a deep understanding of what your audienceloves, and that begins with market research.
Choosing a Platform
Once you’ve decided what you’d like to sell, it’s time to choose where you’ll sell. While there are benefits to selling via marketplaces like Etsy, Amazon or Ebay, it’s best to think of these as marketing channels rather than your sole means of retail. These marketplaces can introduce your brand to consumers, but for long-term success, we recommend selling on an ecommerce platform that will allow you to control your own brand.
Shopify
Shopify is ideal for you if you want to launch an online shop, or if you already have a physical store, but want to continue to grow your business by selling your products online.
Wix
Wix has everything you need to create a fully personalized, high-quality free website. Just pick a template, change anything you want, add images, videos, text and more to get online instantly.
Smoolis
With Smoolis you can easily build your own multilingual online store. You are able to to add multiple currencies in your store, even in your checkout process.